Identity Design & Branding: Logos

I came up with two ideas for EmpireX logos. In each, I went with the idea that the word "empire" suggested to me the idea of a dark, imposing cityscape. In both of them I used the letters in "empire" as buildings with lighted windows (the buildings will be black, the windows probably bright yellow). But in the second one I also used the idea that X implies something that's secret or incognito, so I put the X in front to partially hide the "empire." Please click on the image to get a bigger, better look.

The first game idea I came up with was Piano Pets, in which the users would control cats and dogs that run across a virtual piano keyboard in order to make music. The idea is that it would be an instructional music education game for kids. Pretty simple visual idea: I just used cat and dog faces to adorn some of the letters spelling Piano Pets across the keyboard.

The second game idea is Pizza Pi, another educational game, in which you'd assemble all the ingredients to make a pizza one by one, by correctly answering math questions. I used splattery, mozzarella cheese-looking lettering for "pizza" and the Pi symbol to encapsulate the word "pi," for which the lettering would be more digital-looking in contrast to the (literally) cheesy "pizza" lettering. Again, please click the images so you can see them better.