Artist Statement

On a basic level, the notion of writing an artist statement for an art form that I'm only just beginning to learn seems like the height of hubris. But in the sense that I'm creating one to use as a kind of aesthetic marker for where I'm at and where I want to go, as an aid to the learning process, I'll endeavor to state my artistic aims in graphic design as best I can.

In my heart of hearts I aspire to be able to create design work that affects people the way the designs I admire affect me. That said, an inspired blend of colors, typography, and concept is what moves me in terms of graphic design. The more I learn, the more I realize the infinite array of artistic choices that are possible within all the tools at one's disposal in programs like Photoshop and Illustrator; as with any other art form, the real challenge and the definitive artistic statement are in the choices you make.

I value simplicity greatly as a tool; I feel that the minimum amount of elements necessary to make a visual point is the amount that should be employed, nothing more. In my view, the simpler the statement (regardless of the complexities that may have gone into making it) the more intense and visceral its impact can be. If anything, that's what I would strive for in my designs -- to work as simply and succinctly as possible, and with as much impact as possible, whether I'm creating a logo, designing a website, making a poster, or anything in between.